The next era of digital olfactive technology will lead to deeper immersion and engagement in the metaverse.
Analysis
As the development of the metaverse and wearable technology continues, we can expect a shift from screen-based interactions toward 6G-powered immersive experience. Sensorial technology will be key in allowing humans to have digital sensory experiences that are similar to real life: this includes being able to smell things online.
A global study by Ericsson found that by 2030, most consumers will expect our sense of smell to play a key role in how we experience the internet. In an interview with Fast Company, OVR Technologies vice president, Sarah Socia believes that smell is essential to the metaverse, as it’s the “only sense that is directly connected to the limbic system, a part of the body crucial for memory and emotion”, – it’s the ultimate key for emotional engagement.
Today, as metaverse designers and architects map out future digital experiences, many are recognising the importance of smell as a crucial part of the puzzle. However, unlike audio and visual, scent is not yet digitally transmissible. Our visual system uses three receptors to see colours and objects, while our olfactory system has over 4,000 receptors to perceive millions of odours. This complex system is being explored by a small army of innovators looking to create scent’s equivalent of an RGB code.
US-based companyOVR Technologies has developed VR hardware that includes a Bluetooth-enabled snap-on cartridge preloaded with nine chemical compounds, which when combined, can make hundreds of scents through digitally programmed cues.
In Spain, Olorama Technology has developed a wireless digital scent synthesiser that synchronises different smells with images, music and interactive activations. Scent is delivered to users via scent-delivery boxes, which can be activated using voice commands.
Japanese scent startup Aromajoin has devised the Aroma Shooter, a device that allows users to control scents from cartridges in a standalone unit through smartphones and VR equipment.
Why it matters
he metaverse proposes limitless possibilities for sensory immersion, and early adopters will expect additional visceral layers to enhance their virtual experiences. Developers will need to innovate and identify ways to bridge the gap between the physical and virtual worlds via sensory connections. Olfactive technology is an important piece to this puzzle, as it builds on emotional receptors to trigger scent memories; this is key to deliver more personalised engagement and cater to the many emotional needs of humans in the metaverse.
Article powered by WGSN.com
Co-created by
-
WGSN
WGSN
WGSN Is The World's Leading Consumer Trend Forecaster. Our Accurate Forecasts Provide Global Trend Insights, Expertly Curated Data And Industry Expertise To Help Our Clients Understand Consumer Behaviour And Lifestyles, Create Products With Confidence And Trade At The Right Time.
Share
Discussion
Index
Index
Archives
Recommend
Recommend
Recommend
Recommend
Recommend
-
{ Community }
Scenting the metaverse with olfactory futurist, Olivia Jezler
Scenting the metaverse with olfactory futurist, Olivia Jezler
Scenting the metaverse with olfactory futurist, Olivia Jezler
-
{ Community }
Etsuko Ichihara Talks About Whether Virtual Space Can Reproduce The “Feeling Of A Festival” In Reality.
Etsuko Ichihara Talks About Whether Virtual Space Can Reproduce The “Feeling Of A Festival” In Reality.
Etsuko Ichihara Talks About Whether Virtual Space Can Reproduce The “Feeling Of A Festival” In Reality.
-
{ Special }
A Mirror World of Asynchronous Space & Time
A Mirror World of Asynchronous Space & Time
A Mirror World of Asynchronous Space & Time
-
{ Community }
Colour Evolution & Mirror-World Series
Colour Evolution & Mirror-World Series
Colour Evolution & Mirror-World Series
Special
Special
Special
Special
Special
Featured articles spun from unique perspectives.
What Is
mirror world...
What Is
mirror world...
What Is
mirror world...
What Is
mirror world...
What Is
mirror world...
mirror world... What Is
mirror world... What Is
mirror world... What Is
mirror world... What Is
mirror world...
Go Down
Go Down
Go Down
Go Down
Go Down
The Rabbit
The Rabbit
The Rabbit
The Rabbit
The Rabbit
Hole!
Hole!
Hole!
Hole!
Hole!
Welcome To Wonderland! Would You Like To Participate In PROJECT GEMINI?